Four teams selected to Drive with Belron

Image of Drive with Belron logo

20 June 2016 

Atta, Sorry as a Service, Smartcalling and join our accelerator programme following a successful pitch day at the end of April.

Following pitches from 24 of the companies who applied to take part in Drive, we have selected the final teams who will join us in the accelerator until the end of July.

The startups are:

Atta - who use gamification techniques to increase engagement with employees. Atta are working with Belron Canada

Sorry as a Service - who have a unique and personalised approach to helping us say sorry to customers who have not received the service from us we would expect to give. They are working with Autoglass® UK.

Smartcalling -  who have a product called InCalling which lets customers see the identity of a caller before answering the call. They are working with Carglass® France and Carglass® Germany. - who have a platform for Internet of the Things. They are working with Carglass® Spain.

The teams have been receiving mentoring from Belron and each of the countries identified and are working with them to develop their products and solutions.

At the end of the programme, the teams will take part in ‘Demo Day’ and demonstrate their products and solutions for the chance to win investment.  

You can find out more about the accelerator at

Watch the pitch day highlights at:

You can also join us on twitter @DriveBelron #DriveWithBelron.