Sorry as a Service wins global startup accelerator to partner with Autoglass® UK

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1 September 2016 

We are delighted to announce that we will invest £50,000 in personalised customer relationship startup - Sorry as a Service - the first startup investment from our global startup accelerator. Innovation Partner, L Marks, will match the investment.

In March, we launched our global initiative, called ‘Drive: the startup accelerator’, alongside investor and innovation partner L Marks. The initiative was designed to fast-track the growth of startups and improve Belron operations and our approach to delivering an exceptional customer experience.

Four startups - Sorry as a Service, Atta, Smartcalling and - were selected to join the accelerator and partnered with Business Units across the globe for an unparalleled opportunity to trial their products and solutions.

During the 12 week programme Sorry as a Service were mentored and deeply immersed in the customer and digital team at Autoglass® in the UK.  As a result, Sorry as a Service are now developing a platform to provide easy access to information about each customer’s experience and interaction with Autoglass®. With the ultimate goal of delighting customers with a personal touch, Autoglass® are exploring how to leverage the new partnership and implement the Sorry as a Service platform.

Also during the programme, Atta worked with Belron® Canada to develop a gamification app to increase employee engagement - the pilot still has a few weeks to run; SmartCalling worked predominantly with Carglass® Germany to integrate their solution into the Carglass® Germany Android app allowing customers who have the app to be delivered a customised call screen; and worked with the Carglass® Spain team to create a prototype of an in-car display device that uses sensors to capture certain information from the vehicle and can be used to alert the owner when things go wrong.

Nick Burton, Head of Digital & Innovative Technology at Belron, said: “We’re delighted to be able to continue to work with all the startups that took part in Drive. Each startup has brought a different type of solution that could really make a difference to our business. We’re thrilled to be investing in Sorry as a Service and can really see the potential of their approach and the value it will add to Autoglass®. This has been a really successful initiative; we are really pleased at how working with startups has challenged how we think about, and approach, the things we do every day. We’re looking forward to being a part of the growth of each of these startups.”

Stuart Marks, Chairman, L Marks commented: “Drive has been a very successful accelerator. The quality of the finalists and the relationships built during the programme mean that Belron will continue to work each company and deploy their products and solutions.”

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