Abdellatif Rifai

Abdellatif Rifai

  • Job title: Technical Trainer
  • Country: France
  • Length of service: 36 years

Abdel is in his 37th year with the company but still has the same desire to transfer his knowledge and know-how. And always with his radiant smile.

Abdel is someone you trust. He readily conveys the company's values and is always looking to make the difference. He’s a real business encyclopaedia. So, when Belron® turned to France and its training department for help in establishing itself in Morocco, it was only natural that Abdel would take a lead.

Abdel participated in preparation meetings to define, organise and plan the training. He then composed a specific training programme and created the training materials.

Arriving in Morocco, he discovered they would be delivering the training in a big tent. Quite a challenge! However, Abdel showed flexibility and guided the team with great wisdom and professionalism, remaining upbeat and cheerful as always. Thanks to his unique and unrivalled teaching skills, eight windscreen technicians were trained on the three major services.

The launch was a success, and Carglass® Mobiles have since been opened throughout Morocco. Abdel’s involvement undeniably contributed to the success of what was a very complicated situation. He was calm, determined, always friendly, and he achieved great results.