Ivar Lane

Ivar Lane

  • Job title: Digital Sales Manager
  • Country: Sweden
  • Length of service: 1.5 years

A digital revolution has been happening in Sweden and Ivar has been fundamental to it. When it comes to digital marketing in our industry, Ivar has set the benchmark. He has managed to speed up the development of online bookings so that they now account for 69% of the total share of jobs.

Ivar has only been with Carglass® for a short time but from day one has had a positive impact. He is a very friendly and empathetic person who makes every day in the office enjoyable. He is also innovative, has an open mind, and positively challenges the beliefs of others.

He is capable of seeing the overall strategy and at the same time the details that will make digital marketing work. The first newsletter Ivar pushed out to customers resulted in an all-time high for bookings in one day across the Nordics, and maybe even Belron in terms of percentage. With the help of campaigns, newsletters and social media, he has also increased our ranking on Google and across the web. And without his involvement in preparing and communicating competitions, it’s unlikely the take up rate would be what it is today.