Promoting diversity, equity, & inclusion
We are all unique and that's what makes the difference
We believe that talent is everywhere and that welcoming colleagues from a wide variety of backgrounds brings important benefits to our business and is inherent in our values. With over 30,000 colleagues across the world, promoting diversity, equity and inclusion (DE&I) is part of our identity and is critical to attracting and retaining the very best talent across the business.
"Striving for diversity, equity and inclusion is the right thing to do, and goes to the heart of what makes us who we are. I believe strongly that having diverse people from diverse backgrounds gets better results."
Carlos Brito, CEO
Our ambitions
We want to value difference in all its forms, ensure our colleagues feel respected and create an inclusive environment in which everyone can be themselves and reach their full potential. This is based on two core principles: zero tolerance of discrimination and 100% inclusion for everyone.
Summary of progress
We continue to increase our understanding of our colleague demographics and DE&I progress through our annual engagement survey, which again showed high levels of overall engagement in 2024. We carried out a global DE&I ‘health check’ to create a roadmap for the future and we built up the capability of our global DE&I Community to spread best practice around the world. We continue our efforts to attract more women into our business and develop new, safer tools to serve a more diverse technician population.
Employee Engagement
We undertake a wide range of initiatives to drive colleague engagement including training, development and recognition through local programmes, flexible working options, feedback channels, and support for local communities through our Giving Back agenda.
Our annual Belron Exceptional People Awards (BEPAs) celebrates our people for their work and the positive impact they have had on our customers, their colleagues and society. In 2024, we congratulated 70 (individual and team) winners from 26 countries, most working in frontline roles or in our distribution centres. The winners were selected by a global panel of leaders, chaired by our CEO.
Adapting how we work
Removing and replacing glass can be a physical job, and for many women and older workers, this can feel like a barrier. To address this, we conducted focus groups with female technicians to identify opportunities to improve our processes and our tools. Additionally, with people working increasingly later in life, we need to ensure retention and recruitment of older employees
Improving female representation
Diversity, along with attracting the right talent, has been a key focus area of our recruitment and retention strategy, particularly centred on having greater female representation in our business, giving us access to a much bigger pool of talent. In 2024, our number of female technicians grew to 630, with our ambition to get to 2,000. To support this ambition, 18 of our countries use TV ads which featured female technicians, often leading to higher female recruitment.
To read more about this and many other topics please read our Responsible Business Report 2024
Our Responsible Business Framework summarises our ambitions for doing the right thing
Climate change is a global emergency and we’re taking action to drive down our emissions.